Client: Environment Bank
Location: New York City
Type: live in-person event
Expertise: Brand awareness, PR launch event
Services: Event management, branding, production, creative, venue sourcing, onsite photography, film & video.
all projectsAs a UK company dedicated to nature recovery and tackling biodiversity loss, Environment Bank were an official partner of Climate Week NYC 2023. They engaged mcm to design and deliver their campaign collateral in advance of these strategically important global events, as well as their onsite networking event and project managing media opportunities.
the challenge
As a headline sponsor, Environment Bank needed to activate their sponsorship package both pre-event, and on the ground in New York, to maximise their return on their investment, enhance their strategic presence, spread awareness and increase global brand exposure at this high-profile summit.
the result
Working in close collaboration with four international agencies – including PR, digital and media buying – on behalf of the client for this project, mcm created a suite of creative assets and compelling promotional collateral, including graphics, films and sizzle reels for a marketing campaign.
We took over a restaurant strategically chosen for its location opposite the Climate Week conference venue for Environment Bank to host an invite-only biodiversity networking breakfast event, with sessions and expert panels focused on the strategic advantage of early action for businesses in the biodiversity credits space.
At the networking breakfast, we captured footage not only of the event and the panel sessions, but also vox pops and extended interviews, which had significant re-use value for the client in their promotional materials, website and future campaigns.
Our work not only highlighted the client’s commitment to sustainability, but also positioned them as thought leaders during this pivotal global summit.
“In an incredibly short timeframe, the mcm team set the stage for an event which perfectly matched our brand and provided valuable support for a dedicated marketing campaign leading to the venue reaching full capacity on the day. Amazing day, the mcm team have been phenomenal!
Environment Bank
Head of Brand
