our latest insights, innovations and thinking on current trends, engagement & behaviours.
At mcm we try and make sense of your most complex customer and consumer questions to provide clarity, inspiration, and a clear direction.
November 28 2025
The unspent currency of communication: Why the gift card problem is a warning sign for your comms strategy
Every year, billions in gift cards go unspent. In the UK alone, 10% are never redeemed – real money lost to drawers, inboxes, and expired codes. Retailers call this breakage, and they even budget for it. Now think about your…
read moreNovember 17 2025
Change fatigue is real: how to keep employees engaged through continuous transformation
Organisations are under constant pressure to evolve – new tech, restructures, shifting markets. But employees are struggling to keep up. The pace feels relentless, and many are worn down by continuous demands to adapt. Often, major transformations happen because organisations…
read moreSeptember 15 2025
Wow! What a way to start our Share Passion insights series!
We officially launched our Share Passion insights series at the wonderful Hoxton Holborn and it was everything we hoped for and so much more. A huge thank you goes to Peter Docker, whose insights on Leading from the Jumpseat left…
read moreApril 14 2025
Forget the Golden Globes, we’ve got our own exciting film news to share!
The amazing Lewis Lintern has joined mcm creative as our new Executive Film Producer, adding his considerable experience to our fantastic in-house team. Lewis has created branded social, TV and Cinema content for major brands like Mattel, Nike, Universal, and…
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