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an exclusive evening with
ed sheeran

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Client: For One Night Only & Wellstock

Location: Union Chapel, London

Type: Live event in person

Expertise: Consumer Experience – launch event

Services: Event Management, Branding, Production, Onsite Support, Creative Consultancy, Screen Content

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Wellstock & For One Night Only is an initiative created by recording artist Will Young which is raising awareness and funds for mental health charities. It is a platform that uses entertainment and the arts to bring visibility and have important discussions around mental health challenges.

the challenge

The first event of the new Wellstock x For One Night Only series saw Ed Sheeran perform an incredible one-off acoustic set for an audience of just hundreds at London’s Union Chapel. Wellstock x FONO believes mental health doesn’t have to be boring or constantly serious, it can also be humorous and light. Using music and live events Wellstock x FONO aims to democratise mental health and normalise it. The model for FONO is simple. Donate and enter the ballot for a ticket you would never be able to buy. A small price point, but the high volume donations creates a surplus for the causes.

the result

mcm were one of the key event suppliers that coordinated the design and production of the event in conjunction with the FONO project team and Ed’s touring managers. Working closely with the core FONO team including Kim Chappell, the sponsors M&S, ASOS and Chase, and other partners the mcm team helped deliver a sensational night for lucky ticket winners. Union Chapel looked stunning, and it was blessed with an amazing acoustic performance by Ed who has always wanted to play the venue. With everyone’s phones being secured by Yondr the atmosphere was beyond eclectic and everyone felt something special was happening. 

it was a once-in-a-lifetime opportunity and a truly unforgettable experience. The whole evening was organised flawlessly and by far one of the best performances I have seen live

for one night only

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