say hello
menu close



Client: hp via Infinity Marketing

Location: The Hilton Hotel, Amsterdam

Type: Live in person event

Expertise: global channel partner program

Services: Onsite, Event Management, Set & Staging, Branding, Production, Onsite Support, Creative Consultancy

all projects

hp amplify, was a first-of-its kind global channel partner program, aimed to drive dynamic partner growth and deliver consistent end customer experiences. mcm supported the European leg of a global roadshow for HP designed and produced by LA based Infinity Marketing which visited Palo Alto, Dubai & Amsterdam.

the challenge

A tightly orchestrated global roadshow was required, aimed to give HP and its executive partners a platform to build stronger global connections and showcase its latest product innovations. These events outline HP’s upcoming plans around strategy, sustainable impact and services, and were delivered back-to-back in three cities: Palo Alto, Dubai and Amsterdam, delivering innovative experiences where partner concentrations are the largest. 

the result

With a full take-over of the Hilton Amsterdam, mcm were asked to provide all the necessary design, logistical, technical, branding and project support for the European leg of this global roadshow. With meticulous planning and delivery, the mcm team brought the creative ideas to life and managed all aspects of the onsite elements tailoring every aspect to the venue. The event provided all the opportunities for the direct engagement HP required which allowed HP and their partners to embark on an exciting and transformative journey together. mcm provided, full technical production, stage build, branding, print, onsite event management and offsite dinner support.

thanks to the hard work of our team, this year’s HP Amplify Executive Forum was a big hit

Head of Corporate Experiences

all projects