Client: Vision Express
Location: The Vox Venue, Birmingham
Type: Live in-person conference
Expertise: Employee experience, engagement & culture
Services: End-to-end services in event management, venue sourcing, registration build, delegate management, catering, hotel management, print/digital branding, content creation, photography, videography and full-scale event production
all projectsAfter the renowned success and lasting impact of the 2023 Retail Conference; Vision Express, once again, entrusted mcm with the delivery of their annual Retail Conference. Moving to one of the most cutting-edge conference centres, The Vox, was a choice that not only fulfilled the intricate client brief, but a venue that epitomises our forward-thinking solutions and supports our sustainability values. With over 600 delegates in attendance, the two-day conference, made up of guest speakers, multiple circulatory breakout sessions, followed by a show stopping evening celebration, received incredible feedback for our faultless execution and innovative engagement strategies.
the challenge
Vision Express needed to build on the success of their previous annual conference to align with their new strategic direction, “Good to Great” and to reflect their progression. The mcm team was tasked with evolving this theme and enhancing the delegate experience elevating the guest experience, creating a dynamic and engaging environment that would resonate with delegates and ensuring the event communicated the company’s evolving values.
the result
mcm enhanced the delegate journey, starting with a custom registration portal. Onsite, the conference environment was transformed, with a stunning welcome area and brand activations.
In the plenary, the branded staging was supported by state-of-the-art lighting, sound and high-spec dual screens which welcomed the delegates to the space.
The conference theme, conceptualised by mcm, was brought to life through a dynamic agenda across the plenary and interactive breakouts taking place over four rotations. All the content rich sessions were driven by mcm’s in-house content team, with on-screen graphics and supporting videos and animations created by our design studio.
The event finished in high spirits with a number of recognition awards before a dazzling “Greatest Showman” inspired evening, delivering awe-inspiring entertainment and a memorable experience.
A high-quality post-event cascade, including bitesize management toolkits were created and shared with each store to allow every colleague a chance to recognise how Vision Express are going to support them from going from Good to Great.
mcm creative’s partnership with Vision Express resulted in the most successful conference to date, setting a new benchmark for future events. The emphasis on sustainable venue and catering choices, and high-quality engagement has left a lasting impression on delegates and stakeholders, demonstrating our expertise in delivering high-impact live events.
“I wanted to share a huge thank you from our entire business – for being such a joy to work with and for helping us to deliver the best conference Vision Express has ever seen! A massive thank you to the mcm team – you really did us proud!
Vision Express
Retail Director
