mcm at 25: new leadership, new momentum

We are celebrating 25 years of mcm with a strengthened leadership team, an expanded board and significant new client wins. It’s a moment to be proud of how far we have come, and excited about where we go next.

As our clients look for more connected ways to engage their audiences, we are continuing to grow our capabilities across strategy, content, creative and experience. Our new leadership structure brings together the expertise and ambition to lead that next chapter.

The team taking us forward

After five years as our Financial Director, Alex Milligan steps into the role of Managing Director. Having played a central role in our commercial, financial and operational leadership, Alex will lead mcm alongside our Executive Leadership Team: Natalie Allen, Director of Client Services; Hugo Dawson, Director of Strategy and Content; and Rob Morrison, Client Engagement Director.

All four will sit on our main board, with a shared responsibility for shaping our future direction and ambitions.

Natalie brings experience across senior agency and client leadership, with a strong track record in agency growth. Hugo combines deep strategy and content expertise with significant agency leadership experience. Rob continues to bring his extensive commercial and industry experience, alongside an established network of relationships across the sector and beyond.

Together, they will help us connect our capabilities around our clients’ evolving needs and shape the work we want to be known for.

Building on our momentum

With significant recent client wins and investment in senior talent, we have plenty to build on.

As Alex puts it:

“Twenty-five years gives us an incredible foundation, but what excites me most is the opportunity ahead.  

We are at a point where there’s real momentum in the business and permission to think bigger, about the kind of agency we want to be, the work we want to be known for and where we choose to invest our energy and ambition.

We have the experience, appetite and opportunity to shape the future of mcm, and that’s an incredibly exciting place to be.” 

A new chapter, built on 25 years

The changes also mark an important transition for Nicky Milligan, who moves into the role of CEO after 15 years as Managing Director. Nicky remains on our board, which will continue to report to our founder and Chairman, Neil Crespin.

For Neil, this moment is about building on our heritage while giving mcm the confidence to keep evolving:

“When you start a business, you don’t spend much time imagining what it might look like 25 years later. You concentrate on doing great work, looking after your clients and building something people want to be part of. 

A lot has changed since then, as it should. Reaching 25 years isn’t about preserving mcm as it is; it’s about having strong foundations that give the business the confidence to keep changing.

I’m enormously proud of what mcm has become. And I love the fact that its next chapter won’t simply be a continuation of the last one.” 

Twenty-five years in, we’re bringing fresh thinking, experience and ambition to what comes next. For our people, our clients and the audiences we help them connect with.

Rob Morrison
07485 772793
[email protected]