natalie allen
Natalie has spent over 20 years challenging briefs, questioning assumptions and encouraging clients to think differently. So when handed a template for her website bio, her first instinct was to question that too.
She believes the best work starts with understanding the real challenge, not just responding to what’s been asked. Curious by nature and rarely short of an opinion, she loves bringing different perspectives together and finding a better way forward.
“One of the best things about getting older is realising you don’t actually have to go around the room and share a fun fact about yourself.
Natalie’s career has taken her across continents, industries and brands, tackling all sorts of business challenges along the way. One thing she’s learnt is that the most valuable contribution isn’t always having the answer. Sometimes it’s asking the question nobody else has.
She’s passionate about creating work that goes beyond a single moment and makes people think, feel or do something differently.
Away from work, Natalie is mum to a daughter who keeps life fun! She has far too many interests to list here, a slightly misplaced confidence that she can make or craft pretty much anything, and a brain that rarely switches off. Fortunately, a good hike up a mountain tends to sort out the last one.
“Strategic. Disciplined. Insightful”
– how Alex describes Natalie.
