hugo dawson
Hugo is our Strategy & Content Director, helping shape mcm’s future and turning clients’ ambitions into stories that mean something.
Despite being born and raised in South London, he’s a fanatical Arsenal supporter. Despite having no particular desire to stand out, he’s 6ft8. And despite being a hygiene freak, his clothes are permanently covered in cat hair. He’s beginning to suspect he hasn’t quite got the hang of life.
“Every bit of intellectual analysis starts with a genuine reaction.
As a kid, I thought I’d grow up to be a novelist or screenwriter. Instead, I discovered a world of storytelling I never knew existed, from live experiences to creative campaigns. Different worlds, same fascination with finding stories worth telling. I think 12-year-old me would approve. Although he’d probably ask where his Booker Prize is.
“Witty. Incisive. Unassuming”
– how Navis describes Hugo.
