Client: HSBC
Location: Olympia, London
Type: Exhibition stand build
Expertise: Physical exhibition install
Services: Event management, creative, production
all projectsThe Innovation Zero summit is a jewel in the HSBC calendar and plays a key part in showcasing the company’s long-term commitment to achieve net zero in their operations and supply chain by 2030. This was HSBC’s first year as a platinum sponsor and the largest stand space the HSBC CMB UK team have ever delivered in the UK.
the challenge
Our challenge was to create a strong brand presence and prominence at the show, creating a space for networking on the stand and increasing the number of productive conversations from the previous year. mcm played a pivotal role in advising on creative concepts and stand design that helped achieve HSBC’s goal of driving footfall and networking opportunities on stand.
the result
mcm provided end to end management of the event activation including design, build, logistical, technical and onsite support – creating a smooth and simple process for the client.
We proposed a modern coffee lounge experience with a bespoke central bar, leveraging the prominent central stand location and taking into consideration the client’s objective of increased footfall and opportunity for networking throughout. By developing a modular build system, and reusable structural graphics, we ensured this stand can be re-purposed by the client at other shows over the next 12 months and beyond.
mcm managed all onsite aspects in addition to break out meetings and technical production support. The team’s continued dedication and attention to detail ensured a seamless delivery and exceeded client expectations onsite, setting a new benchmark for HSBC UK stands in terms of footfall attracted to the stand and business leads captured through networking.
“Your positive ‘anything can happen’ attitude really helps to rally the troops and continue representing our brand well. I hope you managed to catch some of the many compliments about the stand and the prominence it created.
HSBC
Senior Marketing Manager, Events & Sponsorship
