“I love being part of an industry that’s continually evolving and embracing new ideas. Virtual and hybrid events are a prime example. I enjoy helping clients develop their agenda for digital experiences, showing how innovative technologies can help drive higher quality events with deeper levels of engagement.

I get a real sense of satisfaction when our vision and planning for a live event is finally realised on site – it’s a buzz. I even delivered a successful activation halfway up a mountain for The North Face at Tomorrowland Winter. I’ve been lucky enough to travel the world producing board-level meetings and experiences, including programmes in Washington, Nairobi, Paris, Madrid and Rome.

Sport is a huge part of my life, especially Rugby and F1. I’m also a bit of a space geek. Growing up, trips to Florida and Kennedy Space Center fueled my imagination.”