Snappily titled “The Oscas” to incorporate the guest’s sector and requirements (Operational Supply Chain Conference & Awards), we were awarded the task of organising this prestigious event for 180 European Managers for the second year in a row.

The challenge: to make it more engaging and impactful that 2011.

So how did we do this?

We incorporated audience engagement through a unique teambuilding ‘F1 Pitstop Challenge’ featuring the Lotus team and bespoke role play scenarios that encouraged delegate thoughts and ideas. Not to mention a stunning award ceremony and engaging external speaker, Humphrey Walters.

Needless to say there were no yawns in the room and delegates post event feedback is that it exceeded expectations on every level!

One of the objectives of this event is to establish Boehringer Ingelheim at the forefront of COPD educational forums and encourage the medical strong audience to learn, recognise BI’s expertise in the audience and book for future events. This was achieved combining all the elements of content, design, production and planning.

mcm designed the creative for the collateral and set in keeping with the theme ‘seeing the wood for the trees’. We printed the invites, brochures, signage and set backdrop which had a strong impact as well as supplying all production elements. It was important for us to understand and work to the rigid sign off process within BI so everything could be produced in time as well as ensuring all artwork was printed with relevant industry required codes.

We liaised with all the external expert speakers on the lead up to and on site which resulted in an extremely efficient, slick 2 day presentation both in main plenary and break outs.

The client had to juggle several other projects on the lead up to this event and was delighted with the service mcm provided ‘they completely took the stress away from me… exactly what a client needs!’ and coupled with the highly positive feedback from the audience, this event was perceived as a resounding success by all.

We were tasked to support John Lewis with cascading their new strategy to their partners.  This involved delivering 33 events,  all across the JL store network and distribution centres within a four week period and was pulled together within just one month!

Our solution was for a Board member and Branch manager to present within the store  and we worked with John Lewis to develop a logistics plan.

We began this by working with them closely to develop the content in a format which could then be delivered consistently by the team presenting each session.

We liaised with every branch and distribution centre to understand the facilities available and ensure the three multi-skilled technical teams who spent February on the road were informed and equipped with flexible technical equipment to be used at each venue.

After completion everyone involed agreed that this had been an excellent execution enabling clear messaging to reach across all areas of the John Lewis.