Key to the success of this experiential activity was to generate awareness for the brand, additional services online and to create content ensuring the campaign reached a wider audience.

We created an interactive brand experience in key high footfall shopping centre locations in the UK. Visitors took part in a lively game show, delivered emotional vox pops about their support network in their career and fun ‘draw your job’ activities.

The results delivered a total of 16 successful game shows, recorded 95 vox pops and 47 Draw Your Job submissions.

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