KLM

We were challenged to raise the profile of KLM in the UK. A national campaign was created called the Pack & Go challenge to tie in with the ATL communications plan. Visitors took part in an interactive game whilst absorbing key brand messages.

The results from the campaign saw 5,000 new likes to their face book page, 2,000 sign ups to their membership programme and a 30% increase on enquiries for flights.

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