The John Lewis 150 for All event was a live show created to celebrate the brands 150th anniversary. Staged at the LG Arena in Birmingham, reaching over 25,000 John Lewis Partners (employees) in the audience, via satellite link to simultaneous events in Edinburgh and London, and online broadcast to stores and Partner homes.
The 2 hour event, designed to be a spectacular culmination to a year of anniversary celebrations, took over 8 months to plan. It featured a mix of story-telling, drama, live performances, music, videos and partner interaction, creating a truly memorable experience.
mcm were part of a 200+ onsite crew for the biggest event in the history of John Lewis.
“A truly magnificent milestone in the history of John Lewis – the stuff of legends”
John Lewis Director Of Communications