Who We Are
mcm is a creative agency, specialising in just one thing – communicating.
We do that through live events, film, digital and experiential.
And we’ve been doing it for over 15 years. Since 2001 we have provided innovative solutions for our diverse client base.
What We Do
Communicating creatively is at the heart of everything we do at mcm. We do it well by having great people empowered to think differently but act consistently.
Our passionate team ensure that projects are delivered on budget, on brand and that the experience exceeds expectations.
The Power of Storytelling
At mcm creative group we excel at creating narrative for compelling stories. We harness the power of storytelling to bring emotion and feeling into our client’s communications and to personalise the experience for the audience.
The power of storytelling enables brands to engage with their customers and staff alike, to make sense of strategic decisions, add emotion to decision making and put a name, face, and some personality behind a message.
We have long standing relationships with our global clients and pride ourselves on delivering excellence in brand experiences across all areas of our business.
Brilliant, thanks for all your hard work!
Our expert team of experienced Project Managers, Technical Managers, Producers and Editors have three core focus areas of delivery; Corporate events, experiential activation and film. Our passionate team ensure that projects are delivered on budget, on brand and that the experience exceeds expectations.
News and Views
Well here we go onto another exciting pitch. What a fabulously creative start to our journey! Wish us luck! https://t.co/J4DLnqJTwM20 hours ago
RT @neilcrespin: Well done team! https://t.co/fKk4OnNF7e15 days ago
RT @giftshopwarwick: @neilcrespin Good luck to you and the @mcmcreativegrp team. Very well deserved15 days ago
We Are Recruiting!
Account/Client Director – Live Events (based SW London)
For us this will be a keyhire. For you it will be about delivering great thinking, client work and account growth. You will lead a team and be directly responsible for departmental growth by overseeing and delivering high quality, meaningful and commercially beneficial work for our clients.
From the outset we want you to exceed client expectations by ensuring we develop ideas and campaigns that our clients love and our industry takes note of.
As an Account Director, you will play an integral part in the on-going sucess of mcm creative group, by being a natural leader, great manager, proactive, strategic and a strong influencer. We want you to bring energy and passion through leadership of a small team alongside nuturing and growth of your stakeholder relationships.
Please respond initially only by email to;
Retail Banking - Making it Personal Again
mcm’s chairman and creative director, Neil Crespin gives his thoughts on:
How Retail Banking has the chance to re-personalise financial transactions.
A recent report showed that nearly 80% of financial service consumers consider their banking relationship to be purely transactional. Most now think about commodity banking products and services rather than the potential value through a more personal banking relationship.
This would seem to be at the heart of why many banks are struggling to maintain customer accounts, as the loyalty of customers relies less on an emotional relationship, and is measured more on speed, cost and accuracy of transactions. And with the surge of technological solutions there is a danger that the emotional distance between banks and customers grows wider, not closer.
This can be countered to some extent by engaging in a two-way digital dialogue – by listening and actively delivering a compelling cross-channel customer experience wherever and whenever customers wish to bank. But we don’t think that is going to be enough.
Drawing on over 15 years of delivering face-to-face experiences across a range of sectors, mcm creative group are well aware of the strength – even in this rich digital landscape – of the ‘analogue relationship’ – real people talking to other real people to learn, inspire and build trust.
Other retail brands are making great progress with shops or ‘branches’ that deliver fantastic customer experiences. Take, for example Starbucks and Apple – great products and loyal customers all served up in an engaging environment. We believe this approach could be the future of the banking network. Branches where visitors can manage their banking transactions, meet with bank staff, or simply enjoy coffee and free Wi-Fi.
And it’s not just about providing customers with a comfortable environment. There is more that banks can learn from Apple and Starbucks—especially when it comes to the role of their employees.
Digital channels now allow customers to carry out many transactions traditionally handled by the retail branch workforce. That leaves branches as differentiating physical assets and branch talent, much like Apple Store staff, as the human face of the brand. These employees will support customers’ use of digital interactions of course, but also offer new and differentiated customer experiences that bring together the best attributes of in-person and online banking.
The experiences branch talent provide will ultimately enable banks to tap new sources of profitability and form a formidable defence against the growing numbers of digital-only players.
So, it’s time to think differently about what a bank branch offers customers. Make them a place that people want to go to, not just for the ambience and atmosphere, but for first class customer service, advice and financial guidance.
Translating brand values into staff engagement
In this piece, Neil Crespin, Creative Director and Founder of mcm creative group, discusses brand values and staff engagement – how one relates to the other, why it’s important and how to make sure you’re getting it right.
We all know how critical brand values are to business success, but all too often we overlook the vital role staff engagement has to play in bringing them to life. Time and money can be spent on getting them right, but if you don’t have truly engaged staff, ones that are capable of conveying your brand values to your customers, then all of that initial effort just ends up going to waste.
Happily, there are plenty of ways to avoid this happening. So here are some of the key things to consider that I have learned from watching and helping other businesses on their journeys. Some obvious, but trust me – often ignored, and some less so.
1. Always make sure you secure buy-in on the importance, available resources and goals from the senior executive teams and management groups before you try to get buy-in on the ‘shop-floor’. It’s amazing how often there is a large disconnect between different groups within a business in terms of what is trying to be achieved.
2. Don’t just try to force a set of standards or values that come only from the Boardroom. Initiate improvement efforts or changes based on key insights derived from an employee engagement survey, an employee steering group or a ‘front line’ representative. Employees will engage far better with something they feel they have had some involvement in creating. Make sure they get involved. A great starting point is to use staff from all levels of the business to design and define your company values.
3. Remember if you get staff engagement right as well as revolutionising their interactions with customers you will also improve employees’ willingness to stay employed by you. Given the importance of people to any business this is a significant win. It will also likely change the extent to which these same employees communicate positively about your brand to colleagues, friends, family and other contacts. A genuine brand ambassador, who continues to be so outside the workplace, is a powerful advocate for your organisation.
4. Your chosen set of Brand Values should be used to ensure there is a strong alignment between the quality and calibre of your employees and the value customers feel they receive. What I mean by that is, that any form of employee engagement program – even if it’s a set of ‘rules’ that staff have to adhere to, helps ensure that employees are positive advocates of the brand and contribute to a strong brand experience across all stakeholders – including other employees right through to whoever the ultimate customer is.
Brand values and staff engagement are two distinct, but linked, aspects of how you manage your business. Both are important enough to be worthy of your time. Just remember that
mcm creative group wins another award for their trophy cabinet!
On Friday 23rd September, C & IT held the much coveted annual awards for B2B events at the London Hilton on Park Lane.
mcm creative group were winners of Business & Finance Event of the Year for the Entrepreneurs Exchange event for their client HSBC.
Designed to be one of the year’s most impactful projects for start-ups and budding business leaders, we delivered 20 simultaneous events across the UK, featuring 40 different speakers, presenting to a combined audience of 3000. Backed by the government and HSBC, the goal was to deliver a series of events that would inspire the next generation of business owners to grow their companies and get practical help. By engaging with young entrepreneurs on social media before, during and after the events, the messages were spread to a wider audience of over two million online, as well as millions more through radio. TV & print.
our cascade app
Here at mcm we are delighted that another large corporate client has gone live this week on our proprietary mcm app – cascade. Designed by us, owned by us and developed with clients directly, cascade is the answer to your internal communications reboot.
Our core business has always been live events and film, but increasingly we were being asked to recommend ways to make the post event ‘cascade’ more effective as so often only a handful of an overall workforce actually get to attend some of the events we do. There is an adage we use that highlights “the day after, being the most important day of a conference”. We obviously tried channels to direct content into stores and staff rooms across the country, but increasingly came up against issues of low bandwidth, time poor staff and the usual day-to-day distractions.
We began to develop an App that just didn’t exist. We had one main aim to create something that enabled our clients to: Stay connected with employees anywhere, anytime and let them build a more informed and connected workplace.
The first version of the app gave clients and staff the ability to ‘push’ content two-way, create their own groups with live real-time communication (our clients didn’t really like people setting up their own What’sApp groups!) Feedback was excellent, and almost immediately they were asking us for even more functionality, particularly around video content and as a company that makes corporate films, we were happy to oblige!
To learn more about cascade email us with your information.
Here at mcm creative group, we held our 2nd Annual Sports Day at North Sheen Recreational Centre, thankfully the weather held up so we had fun in the sun.
Our teams were all decked out in glamorous sports gear and luminous team colours, team pink, team orange, team green and team yellow, all participating in old school style games such as the egg and spoon race, three-legged race (where some people failed miserably) soft javelin and volleyball to name a few.
There was plenty of delicious food and cold beverages to go around to quench our thirst whilst trying to beat each other.
The winners announced were the green team and joint second were the yellow, orange and pink team. All winners at the end of the day!
Well done to all who participated at our fun sports day event and looking forward to our next Sports Day event 2017!
How to find us
Travelling by Tube:
We are a few minutes’ walk from Kew Gardens Tube Station which serves the District Line (Richmond branch) and the Overland Richmond to Stratford Line.
When travelling down to Kew Gardens from Central London, cross over the footbridge and exit towards Kew Gardens and the village shops. Keep left, and pass Starbucks on your right. At Sandycombe Road turn left and follow the road for approximately 250m. At a small parade of shops, South Avenue is on the left hand side.
Travelling by Bus:
The 391 passes along Sandycombe Road and there is a stop adjacent to South Avenue called Lawn Crescent, Stop J. Alternatively number 65 is faster and more frequent and is a short walk taking The Avenue, Stop Q.
Travelling from Heathrow:
Take the Piccadilly Line tube towards central London and alight at Hammersmith station. Change for District line and follow tube directions as above.
Travelling by Car
We are easily accessible from the south west via the M3 and A316 or from the M4 and North Circular via Kew Bridge. There are parking restrictions between 10am and 12 noon when some pay and display is available. Unfortunately we do not have any parking onsite.